Washington, D.C. Gets Top Environmental City Ranking


dc1 300x200 Washington, D.C. Gets Top Environmental City RankingMaxPoint Interactive, a company that helps retailers and brands drive local in-stores sales with its innovative Digital Zip technology, today issued the results of an indexing study that analyzed billions of data points to determine the U.S. neighborhoods that are the most eco-friendly. Washington, D.C  ranked the highest based on their passion for environmental news and issues. It was followed by Austin, TX, and Honolulu, HI. San Francisco which ranked number one in an Economist study last year followed in at number four.

The results of this Interest Index were particularly surprising because we found that we have clusters of consumers who are ‘talking the talk’ and some that are ‘walking the walk’ when it comes to acting in an environmentally friendly way, yet both groups are important to advertisers” said, Gretchen Joyce, chief operating officer of MaxPoint Interactive. In this particular indexing study, MaxPoint discovered that there are two very distinct neighborhood types when it comes to going “green”— those who demonstrate interest by reading and discussing environmental issues and those who make purchasing decisions to support environmentally friendly products.

Using the data gleaned from this index, MaxPoint implemented highly targeted neighborhood-level digital ad campaigns for a major luxury car dealer was looking to increase overall brand awareness of its new hybrid vehicle high-end eco-friendly vehicle and drive sales. It also provided insight to a major solar solutions company was interested in targeting the neighborhoods across the U.S. most likely to purchase a solar panel to power their homes. As a result of a focused digital advertising campaign, the company was able to target consumers passionate about the environment, who own homes, and have an average household income of $60K or higher.

Green News Wall

Go Drive Electric Vehicle Day In LA


LA freeway 11 300x204 Go Drive Electric Vehicle Day In LAThe public is invited to participate in the most extensive Ride, Drive & Charge event ever assembled, featuring a wide variety of electric vehicles, and learn about electric drive technologies during the 26th International Electric Vehicle Symposium at the Los Angeles Convention Center from May 6 – 8, 2012. On Sunday, May 6, the public will also have an opportunity to tour more than 160 exhibits on the show floor at the Symposium.

“We welcome local residents to test drive electric vehicles during EVS26,” said Brian Wynne, president of the Electric Drive Transportation Association (EDTA), the U.S. association dedicated to advancing electric drive technologies and hosting organization for the symposium. “These events will provide consumers and local businesses with opportunities to learn more about how these vehicles and charging stations operate, as well as the environmental and cost-savings benefits of driving electric instead of a conventional gas-powered vehicle.”

A “Ride, Drive, & Charge” event will be open to the public on Sunday, May 6 from 9:00 a.m. to 5:00 p.m., Monday, May 7 from 11:00 a.m. to 6:00 p.m. and Tuesday, May 8 from 9:30 a.m. to 6:00 p.m. Participants can gain hands-on experience with electric vehicles, including riding, driving and learning how to use different types of electric vehicle chargers. More than 160 global companies will display electric vehicle technologies on the show floor, including: Coda Automotive, Coulomb Technologies, GM, Mitsubishi Motors, Nissan, Siemens, Southern California Edison, and Toyota. Several educational sessions and presentations will be held for consumers to learn about electric vehicles and charging.

Hydroponics Leaders Merge To Serve Urban Farming

marijuanaUrielSinai 300x2001 Go Drive Electric Vehicle Day In LAReflections on Earth Day 2012 – by Al Gore

AAA Recycling Batteries Planting Trees For Earthday


LincolnvilleMaine 300x233 AAA Recycling Batteries Planting Trees For EarthdayElectric and hybrid vehicles are coming on strong as recent surveys show – and electric charging stations and new ion battery technology are an important component to their success. As this field evolves drivers want to know more. And who knows more about driving then AAA. In Honor of Earth Day, AAA Mid-Atlantic Plants a Tree for Every Auto Battery Replaced and Recycled from April 22nd – April 28th. In honor of Earth Day, April 22, AAA Mid-Atlantic will be planting trees in America’s National Forests, literally, on behalf of their members who take advantage of AAA Mid-Atlantic’s Battery Service.  For every AAA member who uses AAA’s Battery Program to have a new car battery installed and the old battery recycled by the auto club, a tree will be planted in the national forest.

AAA has recycled more than four million automotive batteries and continues to promote the environmental importance of recycling this essential automotive part.  Improperly stored or disposed car batteries create health, fire and safety hazards for humans, animals and the environment. To provide a simple solution, AAA encourages motorists to recycle their used batteries during its Great Battery Roundup from April 22-28 at their local AAA Car Care Insurance & Travel Center, and in recognition of their effort a tree will be planted in a national forest.

AAA has recycled millions of pounds of lead and plastic through the automotive battery recycling efforts of the AAA Mobile Battery Service and the AAA Approved Auto Repair network and AAA owned repair facilities. The auto club first began its mobile battery recycling efforts in 1997, and this year, AAA anticipates it will replace and recycle an additional two million batteries via its roadside battery replacement service.  Regionally, AAA Mid-Atlantic recycles over 100,000 batteries a year on average throughout New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and the District of Columbia. AAA has also started a mobile electric vehicle charging service in  California, Oregon, Washington, Florida, Tennessee and Georgia.

One Day On Earth To Screen Worldwide On Earth Day

3Tibet AAA Recycling Batteries Planting Trees For Earthday

Electric Vehicle Technology Driving Through


Car Blur 300x199 Electric Vehicle Technology Driving ThroughIts got to be considered good news for the electric vehicle industry which according to the Boston Globe,”Americans are buying record numbers of hybrid and electric cars as gas prices climb and new models arrive in showrooms, giving the vehicles their greatest share yet of the U.S. auto market. Consumers bought a record 52,000 gas-electric hybrids and all-electric cars in March, up from 34,000 during the same month last year.” Now with the rising cost of gasoline and the fact that solar energy is available, affordable and abundant it is starting to make sense for people to buy electric cars.

Imagine being able to charge an electric vehicle  – on the go or at home – without ever having to plug in. The Energy Department announced up to $4 million to develop wireless chargers for electric vehicles. A new funding opportunity from the Energy Department seeks  to develop wireless chargers for electric vehicles (EVs). This funding opportunity is made available through the Office of Energy Efficiency and Renewable Energy ‘s Vehicle Technologies Program.

EV wireless charging has the potential to accelerate the adoption of EVs – by making them more convenient for consumers to charge, whether they’re at home or away,  and to reduce the total energy storage requirements of EVs, unlocking the benefits of lighter and smaller battery packs, lighter vehicles, higher efficiency and longer ranges.

AC Transit Fueling Buses with Hydrogen Made From Solar Electricity

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The Roof The Roof The Roof Is All Solar



 The Roof The Roof The Roof Is All Solar

10801594 large 300x187 The Roof The Roof The Roof Is All SolarU.S. Rep. Robert Andrews, D-N.J., recently presented Gloucester Marine Terminal officials with an award letter announcing an $11 million federal tax credit rebate for the recently-completed groundbreaking new rooftop solar power plant project, the largest of its kind in North America. Known as Riverside Renewable Energy, LLC, the $42 million project consists of 27,526 photovoltaic rooftop solar panels covering 1.1 million square foot of rooftop at the Gloucester Marine Terminal, which is owned by the Holt family. It has the capacity to produce 9.0 MW of electricity – enough to power more than 1,500 homes. “The Riverside project is an outstanding example of how we can create jobs that move us towards cleaner, more efficient and cost-saving energy that doesn’t come from overseas,” said Congressman Andrews.  “By partnering with the federal government, private industry is able to make strides that are good for job creation and the economy right now, and also for a cleaner, healthier and more energy efficient future here in South Jersey and the country.”

“A lot of things had to happen to make this project come together, and we enjoyed great teamwork from conceptualization through installation and onto completion,” said Leo Holt, President of Gloucester Terminals, LLC. “This project positions Gloucester Terminals for future success in an incredibly competitive field and helps ensure plenty of activity for the Delaware River port community.” The Riverside project sits atop the roof of the Terminal’s refrigerated warehouse near the Walt Whitman Bridge on the Delaware River. Operating on a “24/7″ basis to service food importers, the Terminal is the largest on-dock refrigerated warehouse on the East Coast and a very large user of electricity. Construction on the solar project began in June 2011 and was completed on budget and ahead of schedule last fall.

Riverside will generate the equivalent of up to 80 percent of the Terminal’s power demand. The system is expected to offset more than 8,100 tons of carbon dioxide, approximately the same amount that would be offset by planting 400,000 trees or removing 1,200 cars from the road. In addition to the Holt family, the Riverside project is a partnership involving SunPower, a global solar technology company that designs, manufactures and delivers the highest efficiency, highest reliability solar panels and systems available today; Rabobank, a leading global bank and financier of renewable energy.

Governor Brown Announces $120 Million Settlement to Fund

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Electric Car Charging Stations Across California

Green Icon Van Jones Speaks To Rebuild The Dream



 Green Icon Van Jones Speaks To Rebuild The Dream

van jones 300x296 Green Icon Van Jones Speaks To Rebuild The DreamIt is encouraging to see figures like Bay Area green Icon Van Jones lay out such a clear and compelling case for business, environmental and social change. Last week Jones a co founder of Green for All and former White House green jobs advisor took his Rebuild the Dream tour to Los Angeles. The week before he was in Hawaii where  the tour started. Yesterday Jones the author of the New York Times Best seller, “The Green Collar Economy” released his new book Rebuild the Dream.

Interviewed recently on Democracy Now by Amy Goodman and by CNN‘s Soledad O’Brien Jones said, “I’m probably the only person in American life who was a grassroots outsider, who became a White House insider — I was there for six months — and then I became a grassroots outsider again,” Jones says. “What I saw when I was there, and after, is this massive misunderstanding between the insiders in that building, the insiders in D.C., and the outsiders that help to elect those folks, and huge missed opportunities for positive change.”

Van Jones reminds me of a current day Ceasar Chevez, Martin Luther King and Saul Alinsky all rolled up into one. In his new book he says, “The destruction of America’s middle class is meeting with angry opposition in the streets. The protest wave began in February 2011. It was powered by public fury over union-busting legislation proposed by Tea Party governors in Wisconsin and Ohio. In the summer of 2011, hundreds of thousands took to the streets in every U.S. congressional district to rally against devastating budget cuts under the slogans “Jobs Not Cuts” and “Save the American Dream. Then, on September 17, a few hundred activists calling themselves Occupy Wall Street pitched their tents in Manhattan’s financial district. Their daring tactic captured the imagination of millions in America. The boldness of their action ignited a passion for change in hundreds of other cities in the United States and around the world. The tiny spark that was struck in the Wisconsin winter became a national and even global prairie fire by the end of the year.” Van Jones will speak at the San Francisco Common Wealth Club on April 19, 2012.

Electric Vehicles Zipping Around Chicago

stock footage chicago city skyline night traffic loop 1 300x169 Green Icon Van Jones Speaks To Rebuild The DreamPresident Obama Signs the JOBS Act