Solar Fresh Alberta Ferretti Fashions Hits Macy’s


Alberta Ferretti for Impulse only at Macys  79 pant  49 tank 1 300x200 Solar Fresh Alberta Ferretti Fashions Hits Macy’sBeginning tomorrow, style seekers nationwide can line-up to purchase Alberta Ferretti’s exclusive, limited-time collection for Macy’s, the next designer capsule launching in the retailer’s “Impulse” department. An effortlessly chic spring assortment, the capsule is composed of feminine silhouettes and delicate fabrications, acting as an allusion to the designer’s main line collection. “I’m glad I had the opportunity to give a solar, fresh and joyful Italian dream to the customers of Macy’s and I believe that these items will become staple dresses in their wardrobe.”

This collection for Macy’s captures the essence of the Italian summer lifestyle and is at the same time true to my style,” said Alberta Ferretti. “I imagine a sensual woman that was joyfully elegant and unequivocally Italian. I am happy that Maria Carla’s unique style, Ellen Von Unwerth’s modern eye, and the fairy-tale atmosphere of Positano made my imagination become real.”

The “Alberta Ferretti for Impulse only at Macy’s” collection exudes effortless style and elegance, heavily influenced by Ferretti’s Italian heritage and the relaxed lifestyle of the Amalfi coast. Reflecting the designer’s signature aesthetic, the capsule is a balance of delicate fabrications, feminine silhouettes and romantic prints. With bohemian and garden party styling taking center stage, the collection offers looks to satisfy a variety of personal tastes ranging from playful maxi dresses to sophisticated cropped pants. The Alberta Ferretti presence continues to strengthen worldwide with boutique openings in every fashion capital from New York to Los Angeles, Milan to Paris, Moscow to Tokyo, and London to Dubai. A first for the Italian-based designer, this new capsule collection will be sold while supplies last in 185 Macy’s stores nationwide and on macys.com beginning April 17.

Organic farmer Steven Schwen plows a different path

Solar Embedded Fashions Energizing Mobile Devices


go 1 214x300 Solar Embedded Fashions Energizing Mobile DevicesThe solar industry is shining its light on just about every part of society.This time a company called Silvr Lining is impacting the solar and fashion industry. The Los Angeles based clothing designer has introduced a line of solar powered outerwear called the Go Collection, which is all hand made, individually cut & sewn garments. The garments are ethically made clothing from organic & recycled fibers and allow you to charge your phone with your pants, jacket or vest. The GO Collection is an urban sportswear line featuring integrated solar charging for personal mobile communication devices.

In addition to GO Collection Silvr Lining offers multi-go vest 11 182x300 Solar Embedded Fashions Energizing Mobile Devicesfunctional, high-tech fashion and lifestyle brands. The Dugwear, Modbox lines are progressive and green, and  pursue sustainability and renewability of materials and processes. Fully and independently functioning solar power supply panels are provided for the front pockets of the of the GO Director’s Jacket, GO Utility Vest, GO Myer’s Topper,and side cargo pockets of the GO Cargo Pant. Output power is highly precise and conditioned for automatic charging of personal devices. These panels can also be used as self‐contained, carry – anywhere chargers and are USB 2.0 compliant.

Sandra Garratt—Design Director of Silvr Lining describing Silvr Lining said,”Too many of us believe that a “rich, creative life” belongs to a chosen few select people who “do that sort of thing. Wrong, creativity is in everything we all do daily. Beauty is a choice, creating it for any circumstance is an initiative for designers. We all want a happy, healthy, well-balanced lifestyle, not just more clothes. SilvrLining is making a design statement about an emerging Green lifestyle that is techwise and embraces active living in the Sun. We try to integrate Nature & Technology with Style while breathing beauty into busy modern everyday life.The designers and “science guys” at SilvrLining believe that there is new Green inspiration, a focus on energy independence that is moving us forward with progressive, new ideas that help us know that it is time to leave the past behind.”

UN Climate Conference In Durban South Africa

The Challenging World Solar Challenge Race


 The Challenging World Solar Challenge Race

SolarWorldChall 300x184 The Challenging World Solar Challenge RaceThe results of the 2011 Veolia World Solar Challenge, a prestigious international racing event that attracts the world’s best technical universities and colleges has been announced. Race officials reported,” As was stated at the awards ceremony, the near perfect weather experienced in the past three or four events lulled many experienced Solar Challengers into a false sense of security.  This time there were those who were able to take on a few hours unexpected static charge while waiting for bushfire ravished roads to reopen.  Others  struggled under the thousands of square kilometres of smoke haze which drifted across the continent, often thick enough to blot out the sun altogether.” As reported here three US teams UC Berkeley, Stanford and the University of Michigan were strong contenders going into the World Solar Challenge. The competition aims to help discover new automotive technologies that rely on the power of the sun by engaging student teams to develop electric vehicles for a week-long, 1,877 mile vehicle tokai solar car race winner 300x153 The Challenging World Solar Challenge Raceendurance test across the Australian Outback from Darwin to Adelaide. In first place was Tokai University – Japan. Second place was Nuon Solar Team – The Netherlands. In third place was the University of Michigan – United States.

Teams not able to maintain a reasonable minimum speed are invited to maximise their experience in the event by running their solarcar for a few hours each day before moving their car forward in their truck or on their trailer.  The rules surrounding this exercise allow a great deal of flexibility in their application to enable the particular circumstances and the conditions to be taken into consideration. The finalisation of the results was delayed mostly by the contention of one team who, so desperate to show their sponsors a clean finish, demanded recognition of a place the number of irregularities involved denied them.

A small number of teams questioned the number of solar kilometres  attributed to them so the decision was taken to audit all the log books where  these are recorded in the team log by the Observer  (which the team manager should sign at the end of each day) and transmitted to Mission Control for incorporation into the overall results. Interesting errors such as trailered Km being substituted for Solar Km, and solar credits being given to Control Points instead of actual distance covered were discovered and the complications of this event outlined earlier led to some interesting arithmetic from some Observers!  Some gained from the exercise, others not.  The figures have now been checked and cross checked with the result that we are now able to verify the Official Record and present the final results.

Eco Fashion…Where does it come from?

page 32 216x300 The Challenging World Solar Challenge RaceThousands Gather Outside White House Against Pipeline

Floating Solar Project Announced In Singapore


 Floating Solar Project Announced In Singapore

marina021 286x300 Floating Solar Project Announced In Singapore The Singapore Economic Development Board (EDB)singapore announces region first floating photovoltaic pilot project.ArticleLeftImage2.Single.ImageRef2.epic1 300x150 Floating Solar Project Announced In Singapore and national water agency PUB today announced Singapore’s first floating photovoltaic (PV) pilot project at Tengeh Reservoir. The S$11 million pilot is estimated to have a system size of 2 mega-watt (MW), and will be the first of its kind in the region.The pilot project aims to assess the feasibility of installing floating solar PV systems on water, as an alternative to rooftops. In partnership with private sector companies, EDB and PUB will examine the cost effectiveness of these floating PV systems and ascertain the improvement in performance of the solar modules, due to the expected cooling effect from the water. PUB will also study potential secondary benefits of these installations, such as reduced water evaporation and algae growth in our reservoirs.

Said Dr Beh Swan Gin, Managing Director of EDB, “This pilot project exemplifies Singapore’s continuing efforts to overcome our resource constraints through innovative renewable energy solutions. The project also enables cleantech companies to address a sophisticated need, which if successful, can be scaled up and commercialised globally.”

05054 Sunflowertif 96571797832 300x219 Floating Solar Project Announced In Singapore The announcement was made at the Solar Pioneer Awards Ceremony, held at the inaugural PV Asia Pacific Expo, as part of the Singapore International Energy Week 2011. At the ceremony, the inter-agency Energy Innovation Programme Office (EIPO), co-led by EDB and the Energy Market Authority (EMA), awarded a third wave of five private sector projects with the Solar Pioneer Award. The award recognises solar installations in Singapore that are pioneering in terms of system design, size and installation techniques, and help to build solar system integration capabilities.The five projects are Keppel DHCS’ District Cooling Systems Plant at Changi Business Park, Hyflux’s Innovation Centre, GlaxoSmithKline Biologicals’ plant, OUB Centre Limited’s One Raffles Place Tower 2 and UOL Group’s Upper Pickering Hotel & Office Development.

The Roots of Eco Fashion

Model Angela Lindvall Gets Eco Friendly Jewelry Line


 Model Angela Lindvall Gets Eco Friendly Jewelry Line

angela lindvall numero 0 225x300 Model Angela Lindvall Gets Eco Friendly Jewelry LineGreen” is the new black…especially when it comes to the Angela by John Hardy Jewelry Collection. Created entirely of recycled silver, this exquisite new line by model and environmentalist Angela Lindvall and award-winning sustainable jewelry company John Hardy, launched on QVC Tuesday, October 18.

The Angela by John Hardy Jewelry Collection unites Lindvall’s romantic sensibility and natural attraction for authentic beauty with John Hardy’s bold designs inspired by nature. Each piece from this unique collaboration features stunning sterling silver designs with oxidation, natural and Diamonique simulated gemstones and 14K gold accents for a look that is truly breathtaking.”Each piece in the Angela by John Hardy Jewelry Collection is truly a work of art,” said Doug Howe, executive vice president of merchandising, planning and sales for QVC. “With its stunning designs and impeccable attention to detail, this exciting new line is sure to become an instant favorite among shoppers. We are pleased to add this iconic brand to our existing portfolio of jewelry designers.”

Angela by John Hardy Jewelry Collection will include statement items that range from over sized cocktail rings and bangle bracelets to elegant everyday pieces, including stud earrings and station necklaces. Prices will range from approximately $79.00 to $500.00.

“Angela has been working with us for the past two years. She has been so passionate about sharing our core values that when she expressed her interest in starting her own line, it was obvious to me that we would work together and produce her creation,” says John Hardy CEO Damien Dernoncourt.

Going Green Going Mainstream

Going Green 300x200 Model Angela Lindvall Gets Eco Friendly Jewelry LineDig Into Urban Farming