Solar Eclipse Live From Mt. Fuji Using Solar Power


ViewMedia 300x225 Solar Eclipse Live From Mt. Fuji Using Solar PowerPanasonic has launched “ECLIPSE LIVE FROM FUJIYAMA by SOLAR POWER” broadcast and will the annular solar eclipse on May 20, 2012  live to the world from the summit of Mt. Fuji, an important symbol of nature in Japan, using only green power.“ECLIPSE LIVE FROM FUJIYAMA by SOLAR POWER” This project seeks to highlight to the world Panasonic’s devotion to its “Energy Solution” business and the dynamic technologies and products behind it. All electricity required for the devices used for broadcasting, such as video cameras, filming equipment, and computers, will be drawn from “HIT Solar Cells,” with industry-leading power output, and be supplied through rechargeable batteries made by Panasonic. On the day of the eclipse, Mt. Fuji will be ideally located within the “central eclipse path” that allows for optimum viewing, and the view is especially spectacular in the clear air of the mountain peak. However, the summit of Mt. Fuji in May is covered in snow with freezing temperatures, and there is no electricity available for daily activities. Therefore, the project staff will charge up portable power supplies for domestic use with power generated from the HIT solar cells and carry them up the frozen face of the mountain.

Along with the staff’s work to overcome such an inhospitable environment, the project willViewMedia 1 300x201 Solar Eclipse Live From Mt. Fuji Using Solar Power broadcast live the annular eclipse to the world from the closest point to the sun in Japan.The project’s progress will be documented on a special website and Facebook page to be launched on April 17 (April 18 JST) until May 20 (May 21 JST), the day of the annular solar eclipse. We plan to report on the filming equipment, introduce the staff members, and conduct trial tests in advance of the eclipse. We are looking forward to bring the mystical phenomenon of the annular eclipse to as wide a global audience as possible.

Panasonic recently sponsored “Photosynthesis”at  Milano Salone del Mobile 2012 exhibition, being held in Milan. It was designed by noted young architect Akihisa Hirata, whose organic vision of a living, breathing architecture reflects the open yet interdependent symbiotic cycles in nature. At this year’s exhibition, Panasonic will present an energy cycle, comparing it to an ecological cycle that begins with photosynthesis, starting with energy creation (through solar panels), and continuing to energy storage (through storage batteries) and energy saving (through LED and organic LED lights), with each stage of the cycle being controlled by an energy management system.

Cloud Over Apple Not So Green Says Greenpeace


IMG 3969tn Cloud Over Apple Not So Green Says GreenpeaceThe current explosion in cloud computing offered by major IT companies is driving cloud in green sky 1 Cloud Over Apple Not So Green Says Greenpeacesignificant new demand for dirty energy like coal and nuclear power, according to a new report from International.The report, “Greenpeace How Clean is Your Cloud?” shows a growing split within the tech industry between companies that are taking steps to power their clouds with clean energy, like Google, Yahoo and Facebook, and companies like Apple, Amazon and Microsoft who lag behind by choosing to build their growing fleets of data centers to be powered by coal and nuclear energy. The report evaluates 14 IT companies and their electricity supply chains of over 80 data centers based on key elements needed to build a clean cloud.

GP03TK9 300x225 Cloud Over Apple Not So Green Says Greenpeace“When people around the world share their music or photos on the cloud, they want to know that the cloud is powered by clean, safe energy,” said Gary Cook, Greenpeace International Senior Policy Analyst. “Yet highly innovative and profitable companies like Apple, Amazon, and Microsoft are building data centers powered by coal and acting like their customers won’t know or won’t care. They’re wrong.”As more people around the world use the cloud to store and share photos, videos, and documents, IT companies have to build more data centers –buildings so large they are often visible from space – that house thousands of computers and consume tremendous amounts of electricity. Some data centers use as much electricity as 80,000 U.S. homes. The report research found that if the cloud were a country its electricity demand would currently rank 5th in the world, and is expected to triple by 2020.

Companies like Google, Yahoo and Facebook are beginning to lead the sector down a clean energy pathway through innovations in energy efficiency, prioritizing renewable energy access when siting their data centers, and demanding better energy options from utilities and government decision-makers. Both Google and Yahoo are increasingly powering their facilities with renewable energy even as they continue to expand.  Greenpeace International is calling on all IT companies with cloud services to: Invest in or directly purchase renewable energy; Be more transparent about their energy usage and carbon footprint, demand that governments and electric utilities increase the amount of renewable electricity available on the grid, and build  data centers in areas where clean energy will power the facility.

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Virgin Gets Its Green On In San Francisco


elle macpherson virgin airlines uniforms 590bes022311 300x267 Virgin Gets Its Green On In San FranciscoVirgin America, the only California-based airline, is partnering for the fifth consecutive year with the California State Parks Foundation (CSPF) for its 15th Annual Earth Day to support vital environmental restoration and clean-up projects across the state. Virgin America teammates (along with employees from presenting sponsor Pacific Gas and Electric Company) were pitching in today at San Francisco’s Candlestick Point State Recreation Area where they were planting native trees, installing new redwood garden boxes and landscaping to help restore and preserve the park. Virgin America teammates in other cities across the country are also participating in local environmental clean-up events throughout Earth month.  In addition to Virgin America’s efforts on the ground, the airline was the first domestic airline to offer guests the ability to offset their carbon in-flight by using the Red seatback touch-screen entertainment system to make a donation to CSPF or to offset the carbon emissions of their flight via the nonprofit Carbonfund.org.

We’re pleased to continue our partnership with the CSPF for the fifth year in a row, in order to support their efforts to protect and restore our state’s natural resources — especially those in underserved communities like Candlestick Point,” said David Cush, President and CEO of Virgin America.  Candlestick Point State Recreation Area is the state’s first “urban” park and includes a community garden, open wildlife areas and other public spaces that support a better way of life in the underserved Bay Area neighborhood.  “We are proud to continue our partnership with Virgin America – an airline that has long supported environmental work and our efforts on behalf of state parks,” said Elizabeth Goldstein, President of California State Parks Foundation. “Not only are Virgin teammates helping us on the ground by volunteering in state parks, Virgin also helps us from 35,000 feet by providing an in-flight donation option on its entertainment platform.

earth day image 0 232x300 Virgin Gets Its Green On In San FranciscoVirgin America’s efforts will also stretch across the nation with clean-up and restoration projects. “Our region has long been known as a model for the nation and the world in terms of championing sustainable best practices,” said San Francisco Mayor Ed Lee.” San Francisco which was named the Greenest City in North Americawill also be hosting a FREE Eco-Event for Everyone! Celebrating  Earth Day in San Francisco, Sunday, April 22nd, in the event features two-stages of Music and Speakers, plus Workshops, Organic Chef Demos, Eco-Fashion Shows, Holistic Health, and Clean-Energy Zones, a Permaculture Village, Interactive Art, a Huge Kids Zone and much more. The festivities run 10am to 6pm at the Civic Center Plaza in Downtown San Francisco. Sponsored by SF Parks Alliance, Nissan.

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One Day On Earth To Screen Worldwide On Earth Day


violinguy3 300x168 One Day On Earth To Screen Worldwide On Earth Day A new feature-length documentary film — the first to include footage filmed in every country on earth captured all on the same day, and created with the help of the United Nations and an international community of filmmakers –is to debut on Earth Day, April 22, 2012 at screenings in more than 160 countries worldwide.

Four years in the making, One Day on Earth” is a video time capsule of one day – 10 October 2010. More than 19,000 filmmakers, both professional and novice, contributed 3,000 hours of footage. The project, headed by Founder/Director Kyle Ruddick and Co-founder/Executive Producer Brandon Litman, donated video cameras to more than 95 UN country offices, which resulted in unusually intimate access to remote places including Papua New Guinea and South Sudan.

Featuring music by Paul Simon, Fela Kuti, Sigur Ros, and others, the film captures a dazzling array of human experiences, from the birth of a newborn in Mongolia to a clock collector in Rio De Janeiro’s favelas. The film fluidly shows how crises confronting the world – from water shortage to poverty – connects us all, and offers rarely seen images from life in North Korea, Iran, and Kosovo.

ODOE has utilized Tugg, a web-platform that enables individuals to choose the films that play in their local theaters. The film has been financed by sources including significant support from the Ford Foundations JustFilms initiative.

Fela Kuti

One day One Day On Earth To Screen Worldwide On Earth Day

One Day On Earth Video

FREE PUBLIC SCREENINGS On April 22, the film will screen for free in more than 160 countries.

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Earth Hour Searching For Urban Climate Champion



 Earth Hour Searching For Urban Climate Champion

ArmstrongJ 20100222 054 300x188 Earth Hour Searching For Urban Climate ChampionCities in Canada, India, Italy, Sweden and the United States will be invited this year to participate in an Earth Hour City Challenge, urging them to take a leadership role in the global transition towards a low carbon economy.“Cities currently account for over 70 per cent of global CO2 emissions – so their leadership in reducing emissions will be crucial if we are to avoid escalating levels of climate change” said Jim Leape, Director General of WWF International.“But there are exciting opportunities for cities that approach this challenge with creativity and determination. Cities can be hotspots for innovations that help people lead more fulfilling lives with much lower carbon footprints. The Earth Hour City Challenge aims to highlight these examples, and the leading role cities around the world can and must play in transitioning towards a one-planet future.”

0 300x225 Earth Hour Searching For Urban Climate ChampionSweden’s third largest city Malmö took top honours in the Earth Hour City Challenge pilot last year, identified as an inspiring example of how a city can demonstrate low-carbon urban development. Malmö has achieved this through consistent and long-term planning, a comprehensive approach to energy, construction, transportation and densification and by promoting enabling environments for innovation and sustainable lifestyles.“In contrast to failed global climate negotiations, many cities can demonstrate concrete progress in transitioning towards a low-carbon future. Malmö is one of these cities, and aims to assume the role of a global green leader”, says Ilmar Reepalu, Mayor of Malmö. “But our work is not quite finished yet. Our goal is for Malmö to be powered by 100 per cent renewable energy by the year 2030.” Cities are invited to submit inspiring and credible plans for low-carbon development and for dramatically increasing the use of sustainable, efficient and renewable energy solutions for review by an international jury. Once reporting closes on November 19, the international jury will select five national champions and one Global Earth Hour Capital of the year to be announced to the world in March 2013.

Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour. More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011 alone, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. Without a doubt, it’s shown how great things can be achieved when people come together for a common cause.” Earth Hour 2012 will take place on March 31, 2012 from 8:30p.m. to 9:30p.m. (local time)”

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Even The Water Commutes To LA


Jamie+Redford+Mann+V+Ford+bqzjjtW6zVQl 209x300 Even The Water Commutes To LA

Robert Redford a longtime pioneer in the environmental movement joins hisWatershed to LA 300x203 Even The Water Commutes To LA son Jamie Redford to narrate Watershed, a new documentary produced by Jamie Redford who resides in Northern California. The film focuses attention on the human demands being placed on the 250 mile Colorado River. Watershed was recently featured  at the D.C. Environmental Film Festival.

Watershed


Advancements in Solar Energy Efficiency

Sometimes breakthroughs in technology are inch by inch. Think of the early days of the personal computer industry  when new simply meant faster processors and more disk space. Such is the case with solar panels today.  SunPower Corp, a Silicon Valley-based manufacturer of high efficiency solar cells, solar panels and solar systems today announced that its third generation SunPower Maxeon solar cell is now in commercial production.  This world-record efficiency solar cell delivers sunlight to electricity conversion efficiency of up to 24 percent.

artist Sven Geier fractal art work breakthrough 300x225 Even The Water Commutes To LAWe’re pleased to move our world-record breaking efficiency solar cell from the lab into commercial production,” said Tom Werner, SunPower president and CEO.  “With the new Maxeon solar cells, offering efficiencies of up to 24 percent, SunPower continues to lead the industry in technology innovation, delivering to its customers the highest efficiency, most reliable solar panels for guaranteed performance.”The new Maxeon solar cells are currently being integrated into select SunPower solar panels that deliver efficiencies exceeding 20 percent.  These panels contain up to 128 solar cells per panel and will be availability in limited quantities in 2012.

The new cell has low reverse-bias breakdown voltage to deliver better performance in shady and dusty conditions, and better temperature coefficient for increased energy harvest in hot environments.  The new Maxeon solar cell offers improved aesthetics with a consistent, homogenous, sleek black look.

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