QuestPoint Solar Solutions is your trusted online lifestyle multi media publisher providing news, information, commentary, analysis and thought on the multifaceted solar, renewable energy and emerging green economy. With all the tech talk about climate change, green jobs, smart grids, green living, organics and ecotourism. QuestPoint is a resource that makes it interesting and easier to understand what the green movement is about. Analyst describe this movement as the next major megatrend. In the new green economy knowledge is key!
With its fresh use of audio, video and graphics, QuestPoint brings together information seekers, buyers and sellers – QuestPoint provides an interactive environment for people to interact with the mountain of information on this emerging global movement.
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The fastest growing marketplace
The QuestPoint Solar Solutions audience is the LOHAS (Lifestyles of Health and Sustainability) a demographic defining a particular market segment related to sustainable living, “green” ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. This market is evolving as a new generation of people concerned with green job opportunities, technological innovation and social change embrace solutions provided by solar, renewable energy and green living. As the “green movement” continues to go mainstream the audience has embraced a philosophy of concern for what is commonly referred to as, the “triple bottom line,” meaning people, profit and the planet.
Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.
…………………………Advertising On QuestPoint
……………………………..Alaska Airlines – Alaska Airlines
……………………………..Chevy Eco - Chevy Eco
……………………………..Comcast -Comcast
……………………………..Disney – Disney
……………………………..E Bay – Ebay
……………………………..Elizabeth Arden – Elizabeth Arden
……………………………..Ford – Ford
……………………………..Joe’s Premium Denim – Joe’s Premium Denim
……………………………..Nob Hill Foods – Nob Hill Foods
……………………………..Samsung - Samsung
……………………………..Sprint – Sprint
……………………………..SunTech – SunTech
……………………………..Verengo Solar – Verengo Solar
……………………………..Vistage – Vistage
……………………………..Volkswagen - Volkswagen
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(Winter 2011/2012) information provided by NMI Solutions a strategic consulting, market research firm has described this marketplace as a $209 Billion Opportunity, which does not include $215 Billion, socially responsible investing (including privately managed accounts, SRI screened mutual funds, etc.)
The term Cultural Creatives was put forth by author Paul H. Ray, who called his book, “The Cultural Creatives: How 50 Million People Are Changing the World.” He explains that “What you’re seeing is a demand for products of equal quality that are also virtuous.”Included in the cultural creative demographic are consumers of New Age goods and services.
According to the Solar Energy Industries Association the solar industry is the fastest growing industry in the U. S and a $50 billion market says Venture Capitalist Kleiner Perkins. Kleiner Perkins also states the industry is larger then the global online advertising revenues. Combine this with the LOHAS (Lifestyle of Health and Sustainability) market the opportunities for the growth are extensive. The Lohas community is an influential audience because of their focus on the environment, business and social change.
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