Think Like A Man Thinks Green
As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.
“Sony Pictures is committed to making great content with a smaller and smaller energy footprint, and Think Like A Man is a great example of Screen Gems’ continuing tradition of actively reducing the impact and waste of a major feature film production,” says Gary Martin, President, Production Administration, Sony Pictures Entertainment. Conventional lighting for a motion picture requires a significant amount of energy to run and generates a lot of heat on set. This, in turn, must be cooled using air conditioning, requiring additional control equipment. Compared to a conventional incandescent bulb, however, LED lighting can generate over four times the amount of light with the same amount of energy and is also able to maneuver into tighter spaces and be transported more efficiently.
Think Like A Man
“Although not perfect, energy-efficient lighting is making great strides. We were excited to incorporate this industry-first in lighting into our production, and look forward to continuing to work with manufacturers to test and improve the technology,” says Mason McConnell, Executive Director, Set Lighting, Sony Pictures Entertainment. In addition to many other efforts, Think Like a Man further greened the filming by shooting the production in locations near the Sony Pictures studio lot, cutting both transportation requirements as well as the need to construct sets. It also used many environmentally-friendly products and processes in the daily administration of the production. The movie is based on Steve Harvey’s book “Like A Lady Think Like Man.”
Arnold Schwarzenegger a champion of green energy
One of former governor Arnold Schwarzenegger’s best actions as a hero was the signing AB 32 – Assembly Bill 32: Global Warming Solutions Act on September 27, 2006. The bill creating the nation’s first cap on greenhouse gas emissions. The laws he signed are part of a plan to reduce California’s emissions by 25 percent to 1990s levels by 2020 by mandating that 33% of California’s energy be generated through solar and renewable sources. As reported in a Los Angeles Times story at years end Schwarzenegger urged Republicans running for president to do more to encourage investment in renewable energy, and pledged to be a “cheerleader” for the issue. The former California governor was honored in Washington as the “renewable energy leader of the decade” by the American Council on Renewable Energy.
Speaking at the group’s 10th anniversary dinner, he said the United States had lost its way when it came to investing in developing new sources of energy. Support for green energy today is far below the level of support for other fuel sources at the beginning of the last century, he said. Even today, he said, subsidies for fossil fuels are five times greater than those for renewable energy.
“I don’t want to demonize fossil fuels,” Schwarzenegger said. “All I propose, and I’m speaking now to Congress and I’m speaking now to all the candidates running for president, is that all of our energy sources play by the same rules. I feel as passionate about this as I did about bodybuilding,” he said. “This is my crusade.” Schwarzenegger has adapted one of his Hummers to run on hydrogen and another to run on biofuels. He has also installed solar panels to heat his home.
Schwarzenegger is appearing in the upcoming film“The Expendables 2″ with an “A” list of action stars including:
Sylvester Stallone, Bruce Willis, Jason Statham, Jean-Claude Van Damme, Jet Li, Charisma Carpenter, Chuck Norris, Terry Crews, Dolph Lundgren, Scott Adkins, Nikolette Noel, Randy Couture and Novak Djokovic. The story is… Mr. Church reunites the Expendables for what should be an easy paycheck, but when one of their men is murdered on the job, their quest for revenge puts them deep in enemy territory and up against an unexpected threat.
Environmental Media Awards Honors Justin Timberlake
Toyota and Lexus are once again celebrating the entertainment industry’s environmental efforts as the presenting sponsors of theEnvironmental Media Awards 
today Saturday, Oct. 15 at 6:00 PM. In its 21st year, the annual event honors film and television productions that communicate environmental messages in the most creative and influential ways. This year’s honorees are actor and musicianJustin Timberlake (In Time Movie), communications executive Marc Nathanson, Southern California Edison, and the Producer’s Guild of America’s environmental initiative – PGA Green. The nominees include films such as Yogi Bear, Disneynature African Cats and The Other Guys, and TV programs such as The Good Wife, Nurse Jackie, CSI: Crime Scene Investigation, The Biggest Loser and Futurama. This year marks Lexus and Toyota‘s 11th year as the presenting sponsors. The ceremony will be held at Warner Bros. Studios in Burbank, CA.
“More than a decade ago, Toyota and Lexus joined forces with the Environmental Media Association to help communicate the benefits of hybrid technology. It’s inspiring to see how EMA links the power of celebrity and the influence of entertainment to environmental awareness,” said Dian Ogilvie, senior vice president and secretary of Toyota Motor North America. “We congratulate the nominees and special honorees, and we thank you for continuing to convey environmental messages and actions in creative and influential ways.” The Environmental Media Association doesn’t just recognize sustainable productions throughout the entertainment industry, but keeps productions environmentally responsible as well. Some of things the EMA does to green up the event include; using dinnerware that is compostable, use of local, seasonal, organic food and the event is completely water bottle free. The 21st Annual Environmental Media Awards, honoring film and television personalities, productions, musicians and musical tours that convey environmental messages in the most creative and influential ways, will be our most eco-friendly show to date. You can watch the Environmental Media Awards Saturday, October 15 6pm PT LIVE at www.Facebook.com/EMAOnline.
Eva Mendes hosts the Young Hollywood Awards in Lanvin
Host Eva Mendes looked lovely in Lanvin while Camilla Belle, Elle Fanning and Hailee Steinfeld all rocked the red carpet at the 2011 Young Hollywood Awards. Known as the Young Oscars to those in the business, the Young Hollywood Awards drew a stellar set including award winners Camilla Belle, Elle Fanning and Hailee Steinfeld to celebrate the youth of Tinsletown. Eva Mendes also works with The Environmental Media Association (EMA).
EVA MENDES
Natalie Portman a presenter at Environmental Awards
Natalie Portman presented Jeff Skoll with an honorary award for his environmental contributions last night at the 2010 Environmental Media Association awards. The Environmental Media Association (EMA) is a non-profit organization created in 1989 which believes “that through television, film and music, the entertainment community has the power to influence the environmental awareness of millions of people. The Skoll Foundation which he started has funded organizations such as The Amazon Conservation Team, the American Council on Renewable Energy and Global Footprint Network. Portman, who has been a vegetarian since childhood and became a vegan in 2009 after reading Jonathan Safran Foer’s Eating Animals, is an advocate for animal rights. She does not eat animal products or wear fur, feathers, or leather. “All of my shoes are from Target and Stella McCartney,” she has said. In 2007, she launched her own brand of vegan footwear. Other winners of the 2010 Environmental Media Association awards which acknowledges individuals, organizations and productions that help increase public awareness of environmental issues were Ted Turner for his wildlife habitat preservation work; the documentary “Gasland” and TV shows “Bones,” ”Handy Manny,” ”Living With Ed” and “Lights, Camera, Take Action! Backstage With Disney’s Friends for Change. Ted commented “You can change from somebody who doesn’t care much about the environment to somebody who’s very concerned about it.”
Actors Olivia Munn and Jason Ritter hosted the event, which was sponsored by Toyota Prius was held at Warner Bros. Studios featured organic food and compostable dinnerware. Rosario Dawson, Lance Bass and Eva Mendes were also among awards presenters.
Hollywood stars dream green
Leanardo Dicaprio has had a string of movie successes; The Departed, Revolutionary Road, Shutter Island and the current summer hit, Inception. Just like the movie Inception there´s more to Dicaprio then what meets the eye, ah I mean a dream. Rewind to 2007 to Dicaprio´s apocalyptic environmental documentary The 11th Hour. Was he dreaming? Did 200,000,000 million plus gallons of toxic oil just reak havoc on the Gulf of Mexico, and what of the economic and environmental aftershocks? Was it a projection or just one of those things? Dicaprio´ like other entertainers, including Woody Harrelson, Scarllet Johanson, Will I am of the Black Eye Peas, Cameron Diaz and a host of others have been green evangelists in their efforts to wake us from the nightmare dream of big oil. In fact Canadian born actor Ryan Reynolds of Blade, X-Men and Smokin’ Aces fame just did a video “The Price of a Gallon of Gas” for the Natural Resources Defense Council whose mission is to ensure a healthy environment for all life on earth. He recently visited the Gulf of Mexico and wrote,”I flew over the Deepwater Horizon site and saw what looked like the opposite of all the news reports: it looked more like somebody had spilled water into a Gulf filled with oil.
You don´t have to make a personal trip to the Gulf of Mexico to realize the BP disaster has blown the cover off a subject some would prefer to keep quiet: the ongoing damage inflicted by our addiction to oil.” The nation needs Washington to put it´s self interest in the oil and coal cartel aside. We need to get our country on a path to renewable and sustainable green living with a bold, innovative job producing national energy policy. Whether you live in Oklahoma or Arizona. Gulf shrimpers are rightfully concerned that the shrimp they´re hauling in now is contaminated despite claims to the contrary by the EPA. Do you think it´s safe to eat shrimp from the Gulf of Mexico at this point? Economist have just revealed that China is now the world´s second largest economy after the US. And China is by the way the largest manufacturer of solar panels in the world. What shall the nation do? Sit idle as elected representatives continue burned out and unsustainable debates? Dicaprio does have a foundation that takes on environmental causes called The Leonardo DiCaprio Foundation. But Dicaprio is a Hollywood visionary and he has the resources to do this kind of thing. This is what the artist does…they project upon us and we upon them, but in some way we can all find a way to make a difference.
Does life imitate art or does art imitate life? The issues regarding this primitive oil and coal burning ritual; its monstrous consequences and the infrastructure that´s been developed around the world to support it is indeed destroying the planet. Other nations around the globe are ahead of the US in terms of renewable energy. If we continue on the path we´re on without setting forth a vision, a bold dream of what our nation´s energy structure will be, one day the big marine freighters coming into our ports won´t be filled with oil (we could run out any way), they”ll be filled with solar panels and wind turbines we have to buy from China. By Richard Andrews Richard Andrews is the founder of QuestPoint Solar Solutions, an online multi media publisher
Justin Timberlake re-opens top green gulf course
It’s not always about glitz and glamour with Justin Timberlake, this time it is about going green. Justin Timberlake has recently made a hit which does not revolve around recording studios at all. This time Timberlake has launched his golf course; the talented singer- performer has re-launched his Eco friendly golf course in his hometown Memphis. The club has been able to win the award for being the first green golf course in the whole of America. The award was given by the prestigious Gold Environment Organization to Mirimichi Performance Centre situated in the Worlds famous Singer’s hometown.
The Mirimichi was given the award for being the most eco-friendly golf club in U.S.A. The golf club has undergone renovations that have expanded its irrigation and drainage system. The system has maximized the use of rainwater and the wetlands have been expanded along with the wildflowers and the native grasses. Mirimichi is labelled as a club with a world class experience without the need of memberships, monthly dues or minimums. A total of $16million so far and there are plans to make the club more eco friendly in near future. According to sources, Justin Timberlake will soon be adding golf carts that are solar-powered. Furthermore, he will ensure that the operation for the food and beverage use materials which are bio degradable and recyclable. This Golf Club is the only club ever made that is able to calculate its own carbon footprints. Justin Timberlake Timberlake has managed to stand out from the crowd since he has always had strong opinions regarding environmental issues. He is now marked as an individual who walks his walk giving the ‘sexy back’ singer a well deserved relaxed time which he can spend on the world’s greenest greens.
A dream come true
Leanardo Dicaprio has had a string of movie successes; The Departed, Revolutionary Road, Shutter Island and the current summer hit, Inception. Just like the movie Inception there’s more to Dicaprio then what meets the eye, ah I mean a dream. Rewind to 2007 to Dicaprio’s apocalyptic environmental documentary The 11th Hour. Was he dreaming? Did 200, 000, 000 million plus gallons of toxic oil just reak havoc on the Gulf of Mexico, and what of the economic and environmental aftershocks? Was it a projection or just one of those things? Dicaprio’ like other entertainers, including Woody Harrelson, Scarllet Johanson, Will I am of the Black Eye Peas, Cameron Diaz and a host of others have been green evangelists in their efforts to wake us from the nightmare dream of big oil. The nation needs Washington to put it’s self interest in the oil and coal cartel aside.
We need to get our country on a path to renewable and sustainable green living with a bold, innovative job producing national energy policy. Whether you live in Oklahoma or Arizona. Gulf shrimpers are rightfully concerned that the shrimp they’re hauling in now is contaminated despite claims to the contrary by the EPA. Do you think it’s safe to eat shrimp from the Gulf of Mexico at this point? Economist have just revealed that China is now the world’s second largest economy after the US. And China is by the way the largest manufacturer of solar panels in the world. What shall the nation do? Sit idle as elected representatives continue burned out and unsustainable debates? Dicaprio does have a foundation that takes on environmental causes called The Leonardo DiCaprio Foundation. But Dicaprio is a Hollywood big wig and he has the resources to do this kind of thing. This is what the artist does…they project upon us and we upon them, but in some way we can all find a way to make a difference. Does life imitate art or does art imitate life? The issues regarding this primitive oil and coal burning ritual; its monstrous consequences and the infrastructure that’s been developed around the world to support it is indeed destroying the planet. Other nations around the globe are ahead of the US in terms of renewable energy. If we continue on the path we’re on without setting forth a vision, a bold dream of what our nation’s energy structure will be, one day the big marine freighters coming into our ports won’t be filled with oil (we could run out any way), they”ll be filled with solar panels and wind turbines we have to buy from China.
The 11th Hour – Leonardo Dicaprio
Don Cheadle Working Toward American Eco-Policy Reform
On the heels of his efforts just one year ago to inspire global policy makers to make positive changes on behalf of the environment during the Copenhagen Climate Conference of 2009, Cheadle is now attempting to propel America to the ‘forefront of the environmental movement’ by drawing attention to the latest eco-bill making the rounds. The aptly named Global Conservation Act of 2010 (H.R. 4959) – which “places the strategic and diplomatic resources of the U.S. government behind efforts to address extinction and natural resource depletion worldwide” – calls for preventing species extinction, reducing billions of tons of carbon emissions, sustainably developing sea and land while conserving when at all possible, protecting freshwater supplies and applying $1.1 trillion in yearly disaster mitigation and eco-protection services. Ecorazzi
by Elizah Leigh
ROSARIO DAWSON
Rosario Dawson took home the Futures Award and remembered her days as a child when she had no choice but to compost. Wilmer Valderrama presented her the award, “The Futures Award is not an annual award. It’s chosen only in those years when an outstanding candidate emerges.” He also highlighted Dawson’s participation in cell phone recycling programs and the canvas bag she designed for EMA.