A Solar House Divided


 A Solar House Divided

456px Abraham Lincoln Portrait 228x300 A Solar House DividedWhat  would Abraham Lincoln think about the internal divide within the US solar industry and its reaction into claims that China is using unfair trade practices to dump solar panels in the US market? A few days go the Coalition for Affordable Solar Energy (CASE) representing dozens of U.S. solar companies and thousands of American jobs, have joined  to urge policymakers to help find a resolution to SolarWorld’s harmful trade petition. The Coalition now represents 52 American solar companies from across the United States and throughout the solar value chain or nearly 10% of the U.S. solar industry workforce.”Every day, new American solar companies are stepping forward to oppose SolarWorld’s bid to block competition in the U.S. solar industry,” said Alan Epstein, President and COO of KDC Solar LLC, a new CASE member based in New Jersey. “Competition is good for the U.S. solar industry, good for solar jobs, and most importantly, good for creating and preserving long-term jobs for our electric customers and therefore the economy. The solar industry must remain united in its mission to make solar energy affordable for everyone.”

The Coalition for Affordable Solar Energy actions comes on the heals of the U.S. Department of Commerce‘s decision  to initiate an intensive, year-long investigation into Chinese solar export practices. “The anti-competitive tactics of Chinese exporters have threatened to wipe out U.S. producers and jobs said,” Gordon Brinser, president of SolarWorld and a leader for the Coalition for American Solar Manufacturing (CASM) Brinser said. “Domestic producers look forward to returning to steady increases in efficiency and sustainable decreases in pricing that directly result from legal international competition – and to advances in America’s renewable-energy future.” CASE members represent a large cross section of the U.S. solar industry, both large and small companies, including silicon and module manufacturers, project developers, financial and real estate services and installers.

We’ve hired 400 employees this year, including electricians, roofers, salespeople, call center professionals – affordable solar energy in the United States is the catalyst for this new economic opportunity and these jobs,” said Ken Button, co-founder and president, Verengo Solar Plus. “If SolarWorld is successful with its petition, it would hurt the broader U.S. solar industry. Are SolarWorld’s jobs more important than ours?” In a recent solar industry report, Jefferies analyst Jesse Pichel explained why SolarWorld’s anti-trade petition could hurt broader U.S. solar industry growth: “The U.S. solar industry, already suffering from a lack of financing, will experience higher panel prices and lower demand if countervailing duties are imposed as early 2012. SolarWorld may see backlash as U.S. developers and installers are hurt by this scorched Earth approach.”SolarWorld‘s trade action has been largely unpopular in the U.S. solar industry, given its potential to hurt thousands of jobs throughout the solar value chain.

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US Could Save $80 Billion With Renewable Energy


 US Could Save $80 Billion With Renewable Energy

Runing Save 300x134 US Could Save $80 Billion With Renewable Energy New findings of  the nonprofit Civil Society Institute finds, Contrary to “Common Wisdom,” Fossil Fuels Are Not the Cheaper Route for Nation’s Future. It is a myth that switching to safe, renewable energy would mean an unreliable U.S. power supply that also is too expensive to afford. That is the major conclusion of a new Synapse Energy Economics report prepared for the nonprofit Civil Society Institute that details a future with more energy efficiency and renewable energy and less reliance on coal and nuclear power.

Titled “Toward a Sustainable Future for the U.S. Power Sector: Beyond Business as Usual 2011Synapse-Toward-a-Sustainable-Future-11-11, the new Synapse/CSI report outlines a realistic transition to a cleaner energy future that would result in a net savings of $83 billion over the next 40 years.  The Synapse report also details other major benefits, including:  the avoidance of tens of thousands of premature deaths due to pollution; the creation of hundreds of thousands of new jobs; sharp cuts in carbon pollution; and significant cuts in water consumption for power production.

The new Synapse report findings for CSI are particularly significant in view of the fact that a strong majority of Americans want the U.S. to make the investments needed to be a clean energy leader on a global basis.  More than three in four Americans (77 percent) – including 65 percent of Republicans, 75  percent of Independents, 88 percent of Democrats, and 56 percent of Tea Party members — agree with the following statement:  “The U.S. needs to be a clean energy technology leader and it should invest in the research and domestic manufacturing of wind, solar and energy efficiency technologies.”

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Global Green Steve Elfman 300x200 US Could Save $80 Billion With Renewable Energy Energy Secretary Testifying Today

New Solar Solutions Could Put Angelenos To Work


 New Solar Solutions Could Put Angelenos To Work

10108192 large 1 300x211 New Solar Solutions Could Put Angelenos To WorkWhile Los Angeles is fast becoming a major player in the electric vehicle industry, a new  jointly authored report by UCLA and USC research teams finds that Los Angeles is lagging behind  on solar energy installation despite a significant trained workforce ready to perform clean-energy solar jobs. Further, the study finds that the areas in Los Angeles with the greatest potential for rooftop solar power – and thus the greatest capacity to support solar-related jobs – include many areas suffering from high unemployment and economic need.

9635146 woman engineer on solar panels site New Solar Solutions Could Put Angelenos To WorkThe report urges officials to adopt a rooftop solar energy program known as a solar FiT (or feed-in tariff) that enables business owners and residents to install solar panels on their rooftops and sell surplus energy to the local utility. Such a program has been endorsed by a coalition of environmental groups, labor leaders, business organizations and other stakeholders. Thus  far city leaders have failed to enact policies that would take advantage of this resource and put city residents to work.“Unless civic leaders ramp up efforts to expand solar programs, the city and region face the prospect of being left behind,” states the report, Empowering LA’s Solar Workforce: New Policies that Deliver Investments and Jobs.LABC_Solar_Workforce_Study_2011 “This report is, above all, a wake-up call to policymakers to make certain they are utilizing an important workforce segment – and creating policies that will put qualified people to work.”

While California has set a goal of generating 33 percent of its energy from renewable energy by 2020, the study reveals that the LA region lacks sound policies to meet these goals and employ ready green-economy workers. In fact, the Los Angeles Department of Water and Power (LADWP) has one of the weakest solar track records among major California utilities, generating less than one sixth as much solar power per customer as the state leader, Southern California Edison.The report, presented by the LABC Institute, will be formally released at the LA Business Council’s “Building LA’s Workforce” Summit at UCLA today, Nov. 16. It will be discussed at the event by a panel that includes three leading mayoral candidates– City Council President Eric Garcetti, Controller Wendy Greuel and Councilwoman Jan Perry.

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California’s Ninety Nine Percent Buying Solar Energy


attari20111013171557450 300x200 Californias Ninety Nine Percent Buying Solar EnergyPV Solar Report, an authority on California solar market data and SunRun, a leading home solar company, today announced that families in median income zip codes make up the majority of California’s home solar market.  Two thirds of California home solar installations in 2009, 2010, and 2011 year-to-date have been in zip codes with median annual household incomes of less than $85,000 and not in the wealthiest areas of the state.  In addition, the number of residential projects in lower income zip codes continues to increase as solar prices decrease.   The top cities on the list are not California’s wealthiest and are home to more mainstream families.  For example, Bakersfield and Fresno are among the state’s top five solar cities with annual household incomes averaging between $40,000 and $50,000.  By comparison, Malibu, which was not even in the top 25, has a median annual household income of $160,000.  The percent of total installations in California’s highest income zip codes is only 2-3 percent.

solar city san rafael resid Californias Ninety Nine Percent Buying Solar EnergySunRun Director of Government Affairs Ethan Sprague said, “The data from PV solar report shows this model is working, and that it’s not just the wealthy driving and benefitting from solar adoption.  We are working to educate consumers that solar is finally affordable.” “This is exactly the market transformation that the California Solar Initiative (CSI) was designed to achieve when it started in 2007. SunRun owns, insures and maintains solar panels and installs them on a homeowner’s roof.  Families pay a low monthly rate for clean energy, fixing their energy costs for 20 years.  The service makes solar accessible to more Californians because families who could not afford cash purchase can now go solar.  One of every four SunRun customers reporting income makes less $50,000 per year.

“It’s exciting to analyze how the industry is growing right now, especially when trends indicate that solar is becoming more mainstream and not just reserved for the wealthiest individuals,” said Stephen Torres, founder and managing director of PV Solar Report.  “Solar prices are coming down, it’s great for job growth from installing, financing, and servicing solar in local communities, and models like SunRun are helping drive growth because they eliminate large upfront investments.”

Solar Power Wars

California One Gigawatts of Solar And Growing


 California One Gigawatts of Solar And Growing

BigSur2 California 300x225 California One Gigawatts of Solar And GrowingEnvironment California Research & Policy Center released a new report documenting that California’s innovative Million Solar Roofs Initiative, halfway through its legislatively mandated timeline, is on pace to meet its goal of installing 3 gigawatts of solar capacity by 2016, is helping to reduce the cost of solar energy, and is creating thousands of jobs throughout the state. These findings come just as California hits the milestone of installing more than 1 gigawatt of rooftop solar power across the state—a milestone that only five other countries in the world have reached.

California can become the Saudi Arabia of the sun if it continues to get behind big, successful solar programs,” said Michelle Kinman, Clean Energy Advocate with Environment California Research & Policy Center and co-author of the report, Building a Brighter Future: California’s Progress Toward a Million Solar Roofs. “All signs point to a bright future for solar power in California, meaning cleaner air, cleaner energy, and more jobs.”

The 2006 Million Solar Roofs Bill (SB 1 – Murray) was historic in both scope and scale, representing the first unified state effort to turn solar power into a commonplace and affordable energy resource for average citizens. The law established a 10-year, statewide interagency effort, now called the Go Solar California campaign, which includes programs that fund solar projects on homes, commercial businesses, farms, and government and non-profit buildings. Read the Full Report

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IMG 00541 225x300 California One Gigawatts of Solar And Growing

IKEA Charging Up EV’s In Southern California


 IKEA Charging Up EVs In Southern California

sparks 231x300 IKEA Charging Up EVs In Southern CaliforniaIKEA-USA a leading home furnishings retailer, today officially plugged-in four Blink Pedestal electric vehicle charging stations at its Carson, California store as part of its partnership with ECOtality, Inc., a leader in clean electric transportation and storage technologies. This initiative represents the second such project for IKEA in the United States. Installation also is planned at seven other IKEA stores in the Western U.S. To charge an EV at IKEA Carson, drivers pull into a designated parking spot, swipe their Blink InCard (RFID card), plug the charger into the EV, and then shop and eat at their leisure in the IKEA store while the vehicle is charging.

Maike Buhmann, IKEA Carson store manager said,  “We are thrilled at how these electric-vehicle charging stations further the sustainability of IKEA Carson, and now are available to the public.” “We appreciate the support of ECOtality and Southern California Edison – our partners in helping facilitate and promote the use of EVs in Southern California.”ECOtality is the project manager of The 014075 ikea plugs 4 electric vehicle charging stations carson ca second.1 IKEA Charging Up EVs In Southern CaliforniaEV Project, a public-private partnership funded in part by a federal stimulus grant from the U.S. Department of Energy made possible by the American Recovery and Reinvestment Act (ARRA) to provide the necessary infrastructure to support the deployment of EVs.   Globally, IKEA evaluates all locations regularly for energy conservation opportunities, integrates innovative materials into product design, works with Global Forest Watch to maintain sustainable resources, and flat-packs goods for efficient distribution. The company is the process of installing solar panels atop more than half of its U.S. locations. In addition their  sustainable efforts include: recycling waste material (paper, wood, plastic, etc.); incorporating environmental measures into the construction of buildings in terms of energy-efficient HVAC and lighting systems, recycled construction materials, skylights in warehouse areas, and water conserving restrooms; and operationally, phasing out the sale of incandescent light bulbs and facilitating recycling of customers’ compact fluorescent bulbs.

Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 330 IKEA stores in 40 countries, including 38 in the U.S. IKEA incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment.

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SolarWorldChall1 300x184 IKEA Charging Up EVs In Southern CaliforniaChevy Volt Tested After Fire