This week’s profitable sale of SolarWorld’s shares in a joint-venture solar-panel factory in South Korea highlights the company’s increasing commitment to production within its major sales markets in the West, including the fast-growing U.S. market. SolarWorld is dramatically increasing production at its hub of factory sites in and near Freiberg, Germany. In the United States, where the company has been the largest solar technology producer for more than 35 years, SolarWorld has exceeded the 1,250-employee mark that it reached upon completing its expansion and modernization programs for its sites in Hillsboro, Ore., and Camarillo, Calif., in December. This month, combined employment has exceeded 1,300. By the end of the year, combined module production across SolarWorld’s U.S. and European sites will ramp up to a total annual production capacity of more than one gigawatt.
SolarWorld manufactures its premium solar panels in locations with the highest quality, environmental and labor standards. “We are consistently continuing our strategy of making our premium product at premium locations,” said Frank Asbeck, chairman and CEO of SolarWorld. “A solar power system is an investment for generations. We guarantee 25 years of reliable output. But the life of our solar power systems is far longer. That cannot be guaranteed if you rely on a low-cost location.”
SolarWorld expects its largest sales growth this year in the United States. “Our steadily rising production output, coupled with streamlined in-market logistics, is enabling us to keep pace with the long-promised rise of the U.S. solar market,” said Gordon Brinser, president of SolarWorld Industries America Inc. By this month, company sales in the U.S. market have matched total annual sales of 2010 – and they are on track to more than triple last year’s results. SolarWorld solar panels have been installed this year in a variety of U.S. landmark projects, including trailblazing installations at Pearl Harbor, the Cincinnati Zoo & Botanical Garden and commercial and residential sites. At the same time, the group is expecting growth in European markets in light of current legislation to fund renewable energy in Germany and other European countries.
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