Canadian Solar, one of the world’s largest solar companies, has announced that the Company is now the official exclusive sponsor of German top-league soccer teams Hannover 96 and 1. FC Nuremberg. By this commitment, Canadian Solar will become part of one of Germany’s oldest sports, rich in tradition. Both new partnerships were arranged by SPORTIVE.
Canadian Solar is proud to join Hannover 96 and 1. FC Nuremberg as their official sponsor starting in the 2011/2012 season through to the end of the 2013/14 season. In return, Canadian Solar will receive dedicated marketing, hospitality and advertising privileges. Among other activities, Canadian Solar’s logo will be prominently displayed on stadium signage, interview boards, the official team photo and other advertising spaces at all top league home games.”Soccer is one the world’s most dynamic and most popular sports. The sport is clearly number one in Germany, which guarantees high visibility for our brand. Canadian Solar is active in the north and in the south of Germany, and we are proud to be associated with two leading professional teams representing both parts of the country,” said Dr. Shawn Qu, Chairman and CEO of Canadian Solar.
Canadian Solar will also support the traditional 1. FC Nuremberg soccer club as its exclusive sponsor. Having achieved 47 points and ranked 6 in the country, the “Club” is celebrating its second-best season since 1988. “The partnership with Canadian Solar proves that the ‘Club’ is also a good advertising medium for international companies. Also in Germany, Canadian Solar sponsors the top league EHC Munich hockey club. In Italy, Canadian Solar is the sponsoring partner of the Italian basketball team Virtus Bologna. In North America, Canadian Solar is a partner of both the New York Yankees and of the San Francisco Giants.
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