The San Francisco 49ers of the National Football League (NFL) today announced its sponsorship agreement with JinkoSolar, a fast-growing, vertically-integrated solar power product manufacturer. JinkoSolar will serve as the team’s exclusive solar sponsor for the 2011-2012 NFL season. “Our agreement with JinkoSolar is a reflection of the San Francisco 49ers’ dedication to promoting environmentally friendly practices within our facilities and throughout the greater community,” said Paraag Marathe, Chief Operating Officer for the 49ers. “As we look to the future with a new stadium, we plan to incorporate significant green building and design elements, including energy and water conservation measures in addition to the use of clean solar power. As such, we are proud to count such a respected provider of solar energy technologies among our valued network of sponsors.”
Under the terms of the agreement, JinkoSolar will display its signage in a variety of locations within the team’s stadium, Candlestick Park, including the scoreboard, LED message boards and a prominent ribbon panel. JinkoSolar will also have exclusive branding rights to Gate F in Candlestick Park, which will be known as “JinkoSolar Gate” for the duration of the season.
Additional branding opportunities are included for radio and online outlets, with JinkoSolar entitlements during halftime radio broadcasts and commercials, as well as on the team’s website and official Facebook page.“JinkoSolar is dedicated to building strong relationships in the United States through partnerships with customers and distributors – and now, with one of the country’s most esteemed sports teams,” said Arturo Herrero, Chief Marketing Officer for JinkoSolar. “We are honored to align ourselves with an organization that shares both our commitment to sustainability and our high-performance ideology, and we look forward to a successful season all around.”