Remember that Orwellian scene? A new female prototype…running from convention, past the drones of conformity on the sideline…and than tossing the hammer of change – shattering what appeared to be an invincible bigger than life, fire breathing and all knowing figure to bits. And with that the personal computer movement was off and running. Steve Jobs and the talented people within the service of that enterprise captured something that drew us and continues to draw us closer. Empowering us with technology that was once only available to the few…but is now available to the many. Like Star Trek, Apple projects a world where the question remains: Do the needs of the few out way the needs of the many? And look at the new IPhone. What’s next…Beam me up Scotty?
Technological advancements always seem to outpace human ability to adapt to change. The solar, renewable energy and green movement is set to usher in incredible developments in the economy, people and the environment. It is not without some irony that we find ourselves as a nation struggling with outdated political philosophies and business practices that simply are not as effective as they once were. The impact of the Occupy Wall Street and XL Pipeline protests are spelling out many of the broad political, business and environmental issues that America needs to address. Is it not apparent that solar and renewable energy is a solution?
Apple 1984 Ad
The legacy of Steve Jobs and the times we’re in now offer great possibilities. In simple terms look what they did, and continue to do they do extremely well. Apple constantly innovates, redesigns and reduces the size of its devices; while improving efficiency. Who knows one day the size of a rooftop solar panel system could be the size of IPhone or laptop. Could a solar energy system be portable enough to power your car?
One of Apple’s successful ad campaigns pronounced….“Think Different.” Yet in practice it appears Apple actually just doesn’t think different…they do different. Now as a new chapter in the life of America unfolds; we can all come to some understanding that in order to change the world, we must first change ourselves. By Richard Andrews