Looks as if everyone’s getting into going green. Gap has just announced from Blue to Green. Gap wants shoppers to gather their old jeans and bring them to a local Gap store where they will receive 30% off new “1969″ jeans purchases just in time for fall.
Today through October 20, Gap and Cotton Incorporated are teaming up to collect old denim, which will be given a “new life” by being converted into UltraTouch Denim Insulation and donated to communities in need. Shoppers can recycle their denim at more than 1,000 Gap stores in the U.S. and Canada.
Gap North America President Marka Hansen said, “Earlier this year, we partnered with Cotton Incorporated on their first ever national denim drive with a retailer, and it was met with such success that we wanted to give our customers another opportunity to recycle their old denim, help communities in need, and update their fall wardrobe with the latest 1969 jeans. FROM BLUE TO GREEN.’ merges the ideas of fashion, environmental sustainability and helping others.” I still want too see if you can get solar power from jeans.
