The BobCar is a newly patented electric powered experimental mobile showroom and sales boutique. BobCar is a result-oriented marketing and sales tool designed to promote customer impulse buying. The mobile vehicles can be positioned in any city nationwide and the new ‘green’ electric powered fleet is an environmentally viable solution for high traffic urban locations.
Benjamin Cohen, BobCar Media President and Founder said, “BobCar isn’t like the moving billboards you see. It isn’t designed simply for estimated impressions. It is designed to create a call-to-action, guaranteeing financially measurable results for our clients. Our clients refer to it as a ‘hands-on’ interactive sales experience. People are drawn to our mobile showrooms, which are placed directly in front of a retail operation. They can handle the products, view an informational video and talk to a trained representative. The customer then is either guided inside the retail facility to a sales associate or has immediate access through the web to purchase the product of their choosing on site at the BobCar mobile showroom.
Cohen, a veteran New York retailer, had the idea for this program several years ago. Watching hundreds and thousands of people passing by his store window was always perplexing to him. Trying to develop something that would cause them to stop and enter the store became his obsession. The creation of this unique experiential media fills a marketing and sales gap for both retail owners and manufacturers.