Amsterdam, the Netherlands and Cape Town, South Africa – Royal Philips Electronics, is once again traveling across Africa to raise awareness about how healthcare and lighting solutions can improve the quality of life across the continent. The Cape Town to Cairo road show 2011 (from 12th May to 11th July, 2011) is the second African road show undertaken by Philips. The road show will cover 12,000 kilometers in 62 days, visiting a total of twelve countries. “As many developed countries are struggling to stimulate economic growth, a strong middle class of 313 million, or 34% of the African population, is on the rise in what is still considered the world’s most impoverished continent,’’ said Dr. Gottfried Dutiné, Executive Vice President and Global Head of Markets and Innovation at Philips, in Cape Town today. “This group of mainly young, eager and mobile Africans is rapidly rivaling the middle classes of China and India. Philips sees this continent as a new growth market.”
“Even in the 21st century, we still allow eight million children and close to half a million mothers around the world to die each year from preventable complications related to pregnancy and child birth.”, said JJ van Dongen, General Manager, Philips Healthcare Africa & Country Manager Philips South Africa.“This makes the availability of and access to high quality, affordable care for all mothers and children an issue of high priority for policy makers and societies. Philips recognizes this need and through this road show wants to create dialogue and cooperation between governments, local healthcare workforces, non-governmental organizations, foundations, healthcare professional associations, and research institutions to help mothers, newborn babies and children obtain care.”
During the roadshow Philips will also introduce new solar powered lighting solutions aimed at providing a healthier and safer home environment. Today an estimated 560 million Africans live without electricity. Better lighting is likely to make home child birth safer and help reduce the very high infant mortality rate throughout the continent. This is part of Philips’ commitment to both develop sustainable solutions for Africa and to foster its partnership with the Dutch government on the ‘Sustainable Energy Solutions for Africa’ (SESA) project, which aims to provide 10 million people with affordable, sustainable energy services across 10 sub-Saharan African countries by 2015.
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