Ford Focus Electric Costars In ‘Plugged In’

Yahoo and Ford are releasing today a teaser video previewing ‘Plugged In,’ a weekly online reality competition show coinciding with the launch of the all-new 2012 Focus Electric and airing exclusively on Yahoo! Screen, the company’s video destination.‘Plugged In’ features two-person teams competing against each other in a series of challenges. The series begins May 29 with actor David Arquette guiding contestants through challenges at some of his favorite Los Angeles locales. Featuring celebrity hosts – David Arquette, Adrian Grenier, Jenna Bush Hager, Emily Procter, Alicia Silverstone, J.R. Martinez and more. Subsequent episodes will feature different celebrities taking contestants and viewers on an intimate tour of their respective hometowns, discovering hidden cultural gems and “best of” locations in their city.

The winning teams in each city will move on to participate in the finale event in Los Angeles, where they will compete with teams from other regions for the chance to win a Ford Focus Electric. The series will crown a winning team in a finale episode on Aug. 7. “Ford is launching the Focus Electric only on Yahoo!, once again recognizing the power and reach of the Web as we continue to rely more on the power of digital media,” says Matt VanDyke, Director, U.S. Marketing Communications for Ford. “The electric vehicle market will grow over time, so we electrified our popular small-car platform rather than creating a one-off vehicle, and now we can use a targeted online campaign instead of a big-budget advertisement.”

Focus Electric offers the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway, and operates entirely on battery-generated power. Focus Electric also has been certified by the U.S. Environmental Protection Agency to offer 105 MPGe combined. Ford is ramping up Focus Electric retail production for dealership availability in California, New York and New Jersey. By year-end, Focus Electric becomes available in 19 markets across the United States. Focus Electric offers the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway, and operates entirely on battery-generated power. Focus Electric also has been certified by the U.S. Environmental Protection Agency to offer 105 MPGe combined.