Think Like A Man Thinking Green

Posted on April 22, 2012 by quest

As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.

“Sony Pictures is committed to making great content with a smaller and smaller energy footprint, and Think Like A Man is a great example of Screen Gems’ continuing tradition of actively reducing the impact and waste of a major feature film production,” says Gary Martin, President, Production Administration, Sony Pictures Entertainment. Conventional lighting for a motion picture requires a significant amount of energy to run and generates a lot of heat on set. This, in turn, must be cooled using air conditioning, requiring additional control equipment. Compared to a conventional incandescent bulb, however, LED lighting can generate over four times the amount of light with the same amount of energy and is also able to maneuver into tighter spaces and be transported more efficiently.

Think Like A Man

“Although not perfect, energy-efficient lighting is making great strides. We were excited to incorporate this industry-first in lighting into our production, and look forward to continuing to work with manufacturers to test and improve the technology,” says Mason McConnell, Executive Director, Set Lighting, Sony Pictures Entertainment. In addition to many other efforts, Think Like a Man further greened the filming by shooting the production in locations near the Sony Pictures studio lot, cutting both transportation requirements as well as the need to construct sets. It also used many environmentally-friendly products and processes in the daily administration of the production. The movie is based on Steve Harvey’s book “Like A Lady Think Like Man.”

Solar Roof Juice From Sungevity Goes Down Under

Posted on April 19, 2012 by quest

Oakland, California-based Sungevity and Australian solar company, Nickel Energy, today announced a joint venture partnership called Sungevity Australia that will provide Australian homeowners with the first ever pay-as-you-go solar option and introduce Sungevity’s innovative brand of online sunshine to the “land down under.” The new pay-as-you-go service, dubbed “RoofJuice,” broadens options for the burgeoning Australian solar market that until now, has been limited to an upfront, cash purchase model. The average cost of a five-kilowatt system (the average system size in Australia) is 12,000 Australian dollars ($12,400). Now, with the introduction of Sungevity Australia’s “RoofJuice” option, homeowners can purchase solar-generated electricity with no upfront cost, giving them instant savings on their utility bills. Sungevity Australia’s “RoofJuice” option will be available starting in late May 2012 and will incorporate the company’s brand assets and proprietary software tools, including the company’s remote solar design services.

Sungevity’s expansion to Australia marks the second global move by the company in less than six months, following an expansion to Europe in November 2011 through a partnership with Dutch Solar firm, Zonline. The company’s highly scalable model, rooted in the use of satellite and Internet technology to design rooftop solar arrays remotely, also enabled the company to simultaneously launch in five Northeast states in July 2011. Sungevity now has a presence in eight U.S. states – Arizona, California, Colorado, Delaware, Maryland, Massachusetts, New Jersey and New York – as well as the Netherlands and Australia internationally.

“We share a common vision with Nick Lake and his team, and we are excited to partner with them to introduce easy and affordable solar power to Australian homeowners,” said Andrew Birch, Chief Executive Officer, Sungevity, Inc. “Our move in to the Australian market is further proof that our business model is exceptionally scalable and that customers all over the globe are demonstrating the desire to get easy access to clean energy.””Sungevity’s innovative iQuote technology, coupled with a ground-breaking and disruptive pay-as-you-go model, will enable a new class of Australian customer to go solar,” said Nick Lake, Managing Director, Nickel Energy. “The introduction of Sungevity ‘RoofJuice’ will undoubtedly transform the Australian solar market, and we are excited about leading the way.”

Virgin Gets Its Green On In San Francisco

Solar Eclipse Live From Mt. Fuji Using Solar Power

Posted on April 18, 2012 by quest

Panasonic has launched “ECLIPSE LIVE FROM FUJIYAMA by SOLAR POWER” broadcast and will the annular solar eclipse on May 20, 2012 live to the world from the summit of Mt. Fuji, an important symbol of nature in Japan, using only green power.“ECLIPSE LIVE FROM FUJIYAMA by SOLAR POWER” This project seeks to highlight to the world Panasonic’s devotion to its “Energy Solution” business and the dynamic technologies and products behind it. All electricity required for the devices used for broadcasting, such as video cameras, filming equipment, and computers, will be drawn from “HIT Solar Cells,” with industry-leading power output, and be supplied through rechargeable batteries made by Panasonic. On the day of the eclipse, Mt. Fuji will be ideally located within the “central eclipse path” that allows for optimum viewing, and the view is especially spectacular in the clear air of the mountain peak. However, the summit of Mt. Fuji in May is covered in snow with freezing temperatures, and there is no electricity available for daily activities. Therefore, the project staff will charge up portable power supplies for domestic use with power generated from the HIT solar cells and carry them up the frozen face of the mountain.

Along with the staff’s work to overcome such an inhospitable environment, the project will broadcast live the annular eclipse to the world from the closest point to the sun in Japan.The project’s progress will be documented on a special website and Facebook page to be launched on April 17 (April 18 JST) until May 20 (May 21 JST), the day of the annular solar eclipse. We plan to report on the filming equipment, introduce the staff members, and conduct trial tests in advance of the eclipse. We are looking forward to bring the mystical phenomenon of the annular eclipse to as wide a global audience as possible.

Panasonic recently sponsored “Photosynthesis”at Milano Salone del Mobile 2012 exhibition, being held in Milan. It was designed by noted young architect Akihisa Hirata, whose organic vision of a living, breathing architecture reflects the open yet interdependent symbiotic cycles in nature. At this year’s exhibition, Panasonic will present an energy cycle, comparing it to an ecological cycle that begins with photosynthesis, starting with energy creation (through solar panels), and continuing to energy storage (through storage batteries) and energy saving (through LED and organic LED lights), with each stage of the cycle being controlled by an energy management system.

Cloud Over Apple Not So Green Says Greenpeace

Posted on April 17, 2012 by quest

The current explosion in cloud computing offered by major IT companies is driving significant new demand for dirty energy like coal and nuclear power, according to a new report from International.The report, “Greenpeace How Clean is Your Cloud?” shows a growing split within the tech industry between companies that are taking steps to power their clouds with clean energy, like Google, Yahoo and Facebook, and companies like Apple, Amazon and Microsoft who lag behind by choosing to build their growing fleets of data centers to be powered by coal and nuclear energy. The report evaluates 14 IT companies and their electricity supply chains of over 80 data centers based on key elements needed to build a clean cloud.

“When people around the world share their music or photos on the cloud, they want to know that the cloud is powered by clean, safe energy,” said Gary Cook, Greenpeace International Senior Policy Analyst. “Yet highly innovative and profitable companies like Apple, Amazon, and Microsoft are building data centers powered by coal and acting like their customers won’t know or won’t care. They’re wrong.”As more people around the world use the cloud to store and share photos, videos, and documents, IT companies have to build more data centers –buildings so large they are often visible from space – that house thousands of computers and consume tremendous amounts of electricity. Some data centers use as much electricity as 80,000 U.S. homes. The report research found that if the cloud were a country its electricity demand would currently rank 5th in the world, and is expected to triple by 2020.

Companies like Google, Yahoo and Facebook are beginning to lead the sector down a clean energy pathway through innovations in energy efficiency, prioritizing renewable energy access when siting their data centers, and demanding better energy options from utilities and government decision-makers. Both Google and Yahoo are increasingly powering their facilities with renewable energy even as they continue to expand. Greenpeace International is calling on all IT companies with cloud services to: Invest in or directly purchase renewable energy; Be more transparent about their energy usage and carbon footprint, demand that governments and electric utilities increase the amount of renewable electricity available on the grid, and build data centers in areas where clean energy will power the facility.

Green Revolution – Solar Power – Video

Solar Panels “Photosynthesis” Art In Milan Exhibit

Posted on April 16, 2012 by quest

Developers of solar technology are turning to nature to better understand how plants use the sunlight to store and use energy. The concept of solar trees is showing up all over the world. In Italy. Panasonic will showcase its total solutions for creating, storing, saving and managing energy at the Milano Salone del Mobile 2012 exhibition, which will be held in Milan this April. At this year’s exhibition, Panasonic will present an energy cycle, comparing it to an ecological cycle that begins with photosynthesis, starting with energy creation (through solar panels), and continuing to energy storage (through storage batteries) and energy saving (through LED and organic LED lights), with each stage of the cycle being controlled by an energy management system. The installation, which is the first outdoor exhibit for Panasonic, was designed by noted young architect Akihisa Hirata, whose organic vision of a living, breathing architecture reflects the open yet interdependent symbiotic cycles in nature.

“Based on the dynamic of photosynthesis, I envisioned the leaves, fruit and flowers of a tree linking the entire corridor space in a cyclical network of creating, storing and saving energy. A new image of human endeavor open to the limitless energy of the sun, to the energy channels we have built and to the cycles of the biosphere. I wanted to shape a new interpretation of nature at this historic juncture,” said Akihisa Hirata.

In response to the common goal of “shifting to sustainability,” Panasonic is working to make our lives more pleasant and reduce our impact on the environment. The 2012 installation “Photosynthesis” exemplifies this dual ecology approach in a controlled-cycle energy management “tree” with solar panel “leaves”, energy-storing battery “fruit” and energy-saving LED/OLED “flowers”. It’s a new experience and a new world of possibilities for these greening times.This installation takes place at INTERNI LEGACY, University of Milan.

Electric Vehicle Technology Driving Through

Posted on April 15, 2012 by quest

Its got to be considered good news for the electric vehicle industry which according to the Boston Globe,”Americans are buying record numbers of hybrid and electric cars as gas prices climb and new models arrive in showrooms, giving the vehicles their greatest share yet of the U.S. auto market. Consumers bought a record 52,000 gas-electric hybrids and all-electric cars in March, up from 34,000 during the same month last year.” Now with the rising cost of gasoline and the fact that solar energy is available, affordable and abundant it is starting to make sense for people to buy electric cars.

Imagine being able to charge an electric vehicle – on the go or at home – without ever having to plug in. The Energy Department announced up to $4 million to develop wireless chargers for electric vehicles. A new funding opportunity from the Energy Department seeks to develop wireless chargers for electric vehicles (EVs). This funding opportunity is made available through the Office of Energy Efficiency and Renewable Energy ‘s Vehicle Technologies Program.

EV wireless charging has the potential to accelerate the adoption of EVs – by making them more convenient for consumers to charge, whether they’re at home or away, and to reduce the total energy storage requirements of EVs, unlocking the benefits of lighter and smaller battery packs, lighter vehicles, higher efficiency and longer ranges.